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This site states the following, "Why pay retail prices for furniture in Sacramento? You dont have to! Come down this Friday evening to a live auction for NEW name brand furniture and YOU decide the price you want to pay." We observed that the web page also said " In business since 1986 River City Furniture Auction." It also stated " Offers you the lowest prices on new namebrand, furniture in Sacramento. The furniture prices are so low you will see furniture stores BUY THEIR furniture here. You can pay wholesale prices too! Open to the Public." The header had Sacramento furniture as the highest ranking keyword. It was followed by furniture Sacramento, furniture auction, and Sacramento auction which isn't as ranked as highly as Sacramento furniture. The next words the site uses is wholesale furniture. Sacramento furniture stores was also included and will not be seen by web crawlers.